As a professional copywriter for the last eight years, she has created clever, versatile, and successful documents for a diverse range of high-profile client campaigns in Australia, Asia, the US, UK, and Europe.
Felicity has honed her craft creating press releases, direct marketing materials, internal communications, articles, advertising copy, web content, and B2B brochures that have achieved tangible results in the PR, marketing, and brand management sectors. She has a passion for writing elegantly crafted, easy-to-understand materials that are informative and effective.
As well as a diverse and impressive portfolio of writing work, Felicity quickly rose to the position of General Manager at hip Sydney PR and Brand Management house, Line Communications (now The Trish Nicol Agency). She managed a small PR team and a stable of clients while building the company's reputation for fast, intelligent, and succinct copy with flair.
Felicity was also responsible for creating and generating national, metropolitan, local, and trade related coverage for her many clients, devising and implementing successful media campaigns to achieve their desired outcomes. This means she understands exactly what's needed to make the media sit up and take notice of your brand.
Formal education includes a BA (Hons) degree in English from The University of Melbourne and a PhD with the Journalism and Media Research Centre at UNSW. She also has five years tertiary lecturing experience, in both the English Department at The University of Melbourne and at La Trobe University, where she designed, wrote, and taught “An Introduction to Professional Communication” course for 200+ students.
Contact Felicity on 0419 245 487 or felicity@wellversed.com.au
Simon Plunkett, Director of Copywriting and Project Management/ PR Specialist,
knows how to make an impact...
OK. Let’s get this out of the way first up - Simon is tall... very tall...
And that’s a great thing for us at Well Versed because, as our Business and Projects expert, you’re guaranteed not to forget him.
But we’re not just relying on his height to make an impression. With his diverse experience in marketing, training, editing, and project management, Simon also helps us create clever, innovative branding and marketing copy to put your business on the map.
Simon’s energetic personality and organisational management skills assist us in managing larger copywriting and PR projects requiring multiple resources and staff.
He brings 8 years PR experience, over four years of Project Management experience, and 10 years of tertiary level teaching to the agency.
In addition to PR, Simon has taught ESL and Professional Communication at local and international universities and holds a BA in languages from ANU (Japanese and Chinese) as well as postgraduate degrees in Education and Business (Project Management). He has worked for Not for Profit agencies, Mission Australia, and the Australian Council for Educational Research (ACER) in Project Management and Compliance Management roles. Simon’s experience managing State Government projects for ACER provides added value to Well Versed’s impressive communications expertise.
Contact Simon on 0422 546 115 or simon@wellversed.com.au
Copywriter, Lyndall Jenkin offers our clients fresh, lively copy and a can-do attitude...
Lyndall Jenkin has been part of the Well Versed team for over two years. She holds a Bachelor of Arts (Hons) from Deakin University where she majored in English and Journalism.
Since graduating, Lyndall has worked for the Convent Gallery in Daylesford, Victoria, producing the gallery’s first press release and researching the building’s history.
An 18 year foray into the retail sector followed, with a deep commitment to her third generation family hardware business. During this time Lyndall became the Vic/Tas delegate on the marketing committee for Mitre 10 Australia, providing input into the direction of the Mitre 10 brand.
With a naturally energetic writing style, Lyndall takes a passionate, yet grounded approach to projects. Her work for Well Versed is both lively and engaging, and her easy going, can-do attitude makes a winning combination with our clients.
Copywriter, Greta Rollo brings a wealth of educational copy experience to the Well Versed team...
Greta is the newest member of our team and we’re delighted to welcome her on board.
She brings dedicated enthusiasm and a flair for copy across a broad range of writing styles and industry clients.
Greta graduated (BEd Hons) from the University of Sydney in 1995, and taught in Sydney before completing her Masters in Teacher Education (Special Education) at UTS in 1999.
She taught in NSW and Victoria, before joining the Australian Council for Educational Research in June 2003 as a member of the Developmental Assessment team, writing assessment instruments and research projects.
She has since worked as a teacher, and as a consultant with Curriculum Corporation, ACER, and Scope.
Over the past few years she has furthered her writing studies and honed her craft, before joining the Well Versed team in 2010, working on a diverse number of copywriting projects.