Well Versed's Director,
Felicity Van Rysbergen gives seriously good copy...
As a professional copywriter for the last
eight years, she has created clever, versatile, and
successful documents for a diverse range of high-profile
client campaigns in Australia, Asia, the US, UK, and
Europe.
Felicity has honed her craft creating press releases,
direct marketing materials, internal communications,
articles, advertising copy, web content, and B2B brochures
that have achieved tangible results in the PR, marketing,
and brand management sectors. She has a passion for writing
elegantly crafted, easy-to-understand materials that are
informative and effective.
As well as a diverse and impressive portfolio of writing
work, Felicity quickly rose to the position of General
Manager at hip Sydney PR and Brand Management house, Line
Communications (now The Trish Nicol
Agency). She
managed a small PR team and a stable of clients while
building the company's reputation for fast, intelligent, and
succinct copy with flair.
Felicity was also responsible for creating and generating
national, metropolitan, local, and trade related coverage
for her many clients, devising and implementing successful
media campaigns to achieve their desired outcomes. This
means she understands exactly what's needed to
make the media
sit up and take notice of your brand.
Formal education includes a BA (Hons) degree in English
from The University of Melbourne and a PhD with the
Journalism and Media Research Centre at UNSW. She also has
five years tertiary lecturing experience, in both the
English Department at The University of Melbourne and at La
Trobe University, where she designed, wrote, and taught “An
Introduction to Professional Communication” course for 200+
students.
Contact Felicity on 0419
245 487 or felicity@wellversed.com.au
Copywriter, Lyndall Jenkin
offers our clients fresh, lively copy and a can-do
attitude...
Lyndall Jenkin has been part of the Well
Versed team for over two years. She holds a Bachelor of
Arts (Hons) from Deakin University where she majored in
English and Journalism.
Since graduating, Lyndall has worked for the Convent
Gallery in Daylesford, Victoria, producing the gallery’s
first press release and researching the building’s history.
An 18 year foray into the retail sector followed, with a
deep commitment to her third generation family hardware
business. During this time Lyndall became the Vic/Tas
delegate on the marketing committee for Mitre 10 Australia,
providing input into the direction of the Mitre 10 brand.
With a naturally energetic writing style, Lyndall takes a
passionate, yet grounded approach to projects. Her work for
Well Versed is both lively and engaging, and her easy
going, can-do attitude makes a winning combination with our
clients.
Copywriter, Greta Rollo
brings a wealth of educational copy experience to the Well
Versed team...
Greta is the newest member of our team and we’re delighted
to welcome her on board.
She brings dedicated
enthusiasm and a flair for copy across a broad range of
writing styles and industry clients.
Greta graduated (BEd Hons) from the University of Sydney in
1995, and taught in Sydney before completing her Masters in
Teacher Education (Special Education) at UTS in 1999.
She taught in NSW and Victoria, before joining the
Australian Council for Educational Research in June 2003 as
a member of the Developmental Assessment team, writing
assessment instruments and research projects.
She has since worked as a teacher, and as a consultant with
Curriculum Corporation, ACER, and Scope.
Over the past few years she has furthered her writing
studies and honed her craft, before joining the Well Versed
team in 2010, working on a diverse number of copywriting
projects.