Well Versed's Director, Felicity Van Rysbergen gives seriously good copy...


As a professional copywriter for the last seven years, she has created clever, versatile, and successful documents for a diverse range of high-profile client campaigns in Australia, Asia, the US, UK, and Europe.

Felicity has honed her craft creating press releases, direct marketing materials, internal communications, articles, advertising copy, web content, and B2B brochures that have achieved tangible results in the PR, marketing, and brand management sectors. She has a passion for writing elegantly crafted, easy-to-understand materials that are informative and effective.

As well as a diverse and impressive portfolio of writing work, Felicity quickly rose to the position of General Manager at hip Sydney PR and Brand Management house, Line Communications (now
The Trish Nicol Agency). She managed a small PR team and a stable of clients while building the company's reputation for fast, intelligent, and succinct copy with flair.

Felicity was also responsible for creating and generating national, metropolitan, local, and trade related coverage for her many clients, devising and implementing successful media campaigns to achieve their desired outcomes. This means she understands exactly what's needed to
make the media sit up and take notice of your brand.

Formal education includes a BA (Hons) degree in English from The University of Melbourne and a PhD with the Journalism and Media Research Centre at UNSW (completing). She also has five years tertiary lecturing experience, in both the English Department at The University of Melbourne and at La Trobe University, where she designed, wrote, and taught “An Introduction to Professional Communication” course for 200+ students.


Contact Felicity on 0419 245 487 or felicity@wellversed.com.au




Simon Plunkett, Well Versed’s PR Specialist and Business Relations Manager,
knows how to make an impact...

OK. Let’s get this out of the way first up - Simon is tall... very tall...

And that’s a great thing in a PR Agent because you’re guaranteed not to forget him.

But we’re not just relying on his height to make an impression.* With his diverse experience in marketing, training, and project management, Simon also designs clever, innovative PR strategies to put your business on the map.

He
brings over four years of Project Management experience and 10 years of tertiary level teaching to the agency.

So, in addition to providing proofreading services for Well Versed, Simon’s
energetic personality and organisational management skills assist us in managing larger communications projects requiring multiple resources and staff. Simon is also responsible for maintaining regular client contact and updates on their project’s progress, quality control, HR coordination, and customer satisfaction.

Simon has taught ESL and Professional Communication at local and international universities and holds a BA in languages from ANU as well as postgraduate degrees in Education and Business (Project Management). He has worked for Not for Profit agencies, Mission Australia and the Australian Council for Educational Research (ACER) in Project Management and Compliance Management roles. Simon’s experience managing State Government projects for ACER provides added value to Well Versed’s impressive communications expertise.


Take your copy to the next level... Contact Simon on 0407 501 667 or simon@wellversed.com.au



* 6’8” and a bit, ‘cause we know you’re wondering.