well versed melbourne copywriter

Work with a freelance copywriter Melbourne brands trust.

Get swipe-right worthy copy that turns sceptics into superfans.​

Supercharge your content. Unlock sales you never knew you had.

Unleash your brand's potential with the help of an expert Melbourne copywriter.

World-class. SEO-trained. Melbourne-based, global reach

Hey! I’m Felicity.

I’m an SEO-savvy conversion copywriter and digital marketing specialist, based in Melbourne, working with clients all over the world.

But I’m not your average wordsmith–I’m the one who’ll move heaven & earth to make sure your message really resonates with your target audience.

I write copy that's resolutely human

You’ll find my skills crafting brand content and social media posts that make you chuckle, weep, or snort awkwardly out loud downright spooky.

SEO Copywriter Melbourne

Stand out in a crowded marketplace today with killer website copywriting, content marketing or compelling sales and marketing copy.

Struggling with lacklustre copy that leaves your brand in the shadows?

Our copywriting services don't just tell— they sell.

Transform your brand message into a conversion machine today.

Let my handpicked team of copywriting pros light up your message. We don’t just write words; we craft conversion-boosting content that makes your audience sit up, take notice, and—most importantly—take action.

SEO Websites


Grab more attention with conversion copy that gets you more Google love & boosts your visibility online.

Brand Voice


Get your brand’s tone of voice pitch-perfect to build stronger connections with your audience, so you sell more.

Sales Writing


Persuade people to buy without the hard sell. Tell more stories that matter to your audience. 

SEO Audits


Business owners. See what’s not working where on your web pages, find out why you’re not ranking & get expert advice on what to do next.




Editing copy can be a tough and tedious job.
I can edit and polish your content to perfection, regardless of its origin.





Crafting AI prompts looks quite simple—but get it wrong & it’ll take you 2 x longer to generate copy you can use. Hire me to show you how to get great on-brand results every time.

Here's why you should call us now

9 great reasons to hire a
freelance copywriter today

1. Relief from overwhelm

Ever felt like you’re juggling flaming chainsaws while riding a unicycle on a tightrope? That’s what running a business can feel like. Our copywriters sweep in like superheroes and say, “I’ve got this.” Ah, the relief!

2. Confidence

You know that swagger you get when you’re wearing your favourite outfit and just aced a big project? That’s the confidence boost a killer copywriter gives a business. It’s like putting on a Saville Row suit tailored to make your brand look a million bucks.

3. Validation

There’s nothing like seeing your vision articulated so beautifully it brings a tear to your eye. It’s like someone reached into your mind, pulled out your dreams, and laid them out on a page.

4. Connection

You want your brand to be more than a logo and a catchy slogan—you want it to have a soul. A copywriter can help your business connect on a human level, like that moment in a rom-com when the leads’ eyes meet and everyone in the theatre just knows.

5. Excitement

A great copywriter not only understands your brand but gets jazzed about it. Their enthusiasm is infectious, like catching a case of “I-can’t-wait-to-show-this-off” fever.

6. Peace of mind

Imagine handing over a project and knowing it’s not just going to be done, but it’s going to be stellar. It’s like leaving your beloved pet with a trusted friend while you go on holidays. You can actually relax and enjoy yourself.

7. Hope

Maybe you’ve hit a plateau, or maybe you’re just starting. Either way, a copywriter injects a sense of possibility. It’s that tingling sense of “What if?” that keeps you lying awake at night, but in a good way.

8. Pride

Ever stood back and looked at something you’re a part of and felt your chest swell with pride? That’s what seeing your brand expressed perfectly does to you. It’s your business, but like, in a tuxedo.


Yeah, FOMO isn’t just for social events. Seeing competitors ramp up their content game can light a fire under you. You want in on that action, and a conversion copywriter is your ticket.

Meet some of our amazing clients

Clients say the sweetest things

Don’t just take our word for it

You are everything we would wish for in a copywriting agency in Melbourne – professional, pro-active, positive and responsive.
Frank Niehof
Hindsight Design
Well Versed copy is one of the best investments I’ve made for my business growth. I wouldn’t trust my clients’ copy with anyone else. Don’t hesitate – get them writing for you asap.
Trish Nicol
The Trish Nicol Agency
Thank you so much for your help and general get it done attitude. It’s been a dream.
murray Jess
Canon Business Services

About Me

Use your words well
to master your market

Welcome to Well Versed, the game-changing Melbourne copywriting service that's redefining the power of words, one captivating, customer-converting phrase at a time.

Here’s the thing: ours aren’t your ordinary copywriting services. We master-architect remarkable stories that launch your brand into the digital orbit and beyond.

Picture your brand’s voice, website content, blog posts, and social media captions completely elevated and echoing resonantly across the digital expanse. You’re not just noticed; you’ve become a beacon in the crowded online landscape.

That’s what we do here at Well Versed.

We’re a copywriting agency with a distinctive edge. We don’t just assemble words; we orchestrate experiences. We’re a dedicated team of Melbourne copywriters who focus on channelling the beating heart of your brand to create content that captures your essence and dazzles your audience.

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Feel like your web pages have hit a plateau? Our Melbourne copywriting services work like a triple-shot espresso, zesting up your landing pages with SEO-rich content that Google simply can’t ignore. Our blog writing services are a digital powerhouse, churning out stories that keep your audience riveted, hanging on every word.

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Need that extra bit of sparkle to really make your brand’s story stand out? We’ll spin stories that morph casual browsers into committed buyers, occasional visitors into staunch customers. And we’re not all about grand gestures––we’ll also craft punchy social media posts that attract ‘likes’ faster than you can say ‘great copywriting.’

If you want professional copywriting services that make your brand shine bright for all the right reasons, your search ends here.

Content so good
you'll want to put a ring on it.

Here’s your go-to blog for all things copywriting Melbourne!


Well, we could say that everyone does, but that wouldn’t be entirely accurate. First off, you need to have something to sell––a product or service or big idea––and an idea of how you want to sell it. It’s our job to use our persuasive writing skills to encourage people to take action on your site, whether that’s making a purchase or signing up for a newsletter.

But even the best freelance copywriter in the world can’t persuade customers who don’t exist. If your site isn’t generating any traffic, we may need to work on your search engine optimization or reach out to potential customers through other channels like email campaigns or social media. 

If you’re just starting out in business, or refreshing an old brand, we can start with the basics and create a brand voice strategy or content strategy that will have people clamouring to buy or work with you.

“Why would I hire a copywriter when I can just write my own content? Everyone can write.”

Sure, you could do your content creation and web pages yourself, but let’s consider what you’re really losing out on.

  • How much is your time worth?
  • How much business are you losing because your copy isn’t as persuasive as it could be?
  • What traffic are you losing because you haven’t optimised your copy for search engines?

Writing may seem easy, but the time it takes to create the kind of content that gets serious cut-through isn’t for everyone. Handing your web copywriting over to professionals can save you time and help you create compelling written content that resonates with your audience and ultimately leads to more sales.

And yes, you could get AI to do it for you. But, at the moment, getting AI to write great conversion copy that works takes serious skills in crafting the right prompts and knowledge about the kind of copy you need. And, after months spent working out how to become an AI whisperer, I’ve found it often takes twice as long as if I wrote the damn thing myself.

This copywriting gig has been our day job for over 20 years. You learn a thing or 30 in that time about which words in what order make people click. Yes, you could find the perfect words to wow your peeps, but how will you know what’s working and why? That’s what we do for our clients––and we make it look easy. And isn’t your time better spent doing what you do best?

An SEO copywriter is trained in how to get your website ranking higher in google search or other search engines.  

Traditional copywriting and SEO copywriting are two very different beasts. While traditional copywriting is all about persuading a human audience to take action, SEO copywriting aims to persuade search engines like Google that your website is worth ranking highly in search results.

That being said, a good website copywriter will have a solid understanding of how search engine optimization works. They’ll know how to create long-tail keywords that are relevant to your business and audience. But, ultimately, we know the focus of your website copy should be on creating content that’s both useful and engaging for your target audience. After all, it’s humans who you want to persuade to take action.

The good news is at Well Versed we’re both––we can create clickworthy content that’s right on brand and optimise it so google will love you long time, too.

While every project has different demands, my process is largely the same. 

I’ll start by reviewing your project, brand guidelines, existing analytics/metrics/data, your customer avatar, and your KPIs. 

Then I give you a detailed strategy on how we can move forward, timelines for goals, and project costs.

I’ll often do a test page or messaging outline for you to review and approve so we’re both on the same page and my work is bang on brand.

Once you’ve given me the go-ahead, I’ll write up a full first draft.  

You now have 14 days to review and request any revisions. Unlike other copywriters, I offer unlimited revisions in those 14 days because there’s no way I want you to be anything less than thrilled with the copy (but please check the FAQ about the difference between a revision and a rewrite).

Once you’re happy with the copy, I’ll run the draft past our proofreader to do final checks. 

And if you’ve commissioned sales or UX copy, I’ll check in again 3 months later to make sure the copy’s doing its job right.

Great question! Let’s clear up the difference once and for all.

Copywriting is all about selling a product or service and using persuasive language to convince potential customers you have the solution they need.

Content writing, on the other hand, is more about delivering brand information in an entertaining and informative way. Think blog content, how-to posts, whitepapers, and newsletters that educate prospects and build trust. Of course, there may be some overlap ––a call to action in a newsletter, for example –––but ultimately, copywriting is what seals the deal.

Your website is often the first interaction potential customers have with your brand. That’s why it’s essential to make your website copy well-written and engaging.

A good website copywriter can to capture your unique voice and craft persuasive, interesting copy that speaks to your target audience. Plus, with only 20% of web visitors making it past the headline, you want to make sure your content is working hard to grab and keep their attention.

If you answered both, you get a sparkly gold star!  You want to make sure your website appears in search engine results pages, but you also want to create content that’s useful and engaging for your readers. After all, it’s humans who you ultimately want to persuade to take action.

What constitutes a rewrite?


If you substantially alter your job from the specifications described in our original quote or add additional important criteria to your final brief (ie. style guides, compliance measures, etc) after we’ve completed the first draft, Well Versed considers this a rewrite.

What constitutes a revision?


All Well Versed Copywriting quotes include unlimited revisions within 14 days, so we can get your copy word perfect and fit for purpose.

A revision is a minor editing or creative tweaking of your copywriting project so that it perfectly matches your needs.

It doesn’t include significant rewriting or substantial new material outside your original brief.

Unlimited revisions within 14 days come FREE WITH EVERY PROJECT.

We’ll bill any revisions after 14 days (or 30 days for large projects), or requested after you’ve signed off/approved the final copy at our standard hourly rate.

Catapult your copy to the next level today.

Get world-class freelance copywriting solutions & expert search engine optimization, made in Melbourne. Work with an SEO Copywriter Melbourne with 20+ years of proven success.

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