Brand Voice Melbourne Strategy Experts
Unleash the Power of Your Brand Voice, Melbourne
brand Voice
Melbourne experts
Find your brand's unique vibe
Your brand’s tone of voice makes all the difference in how customers perceive what you do. It’s what sets you apart from the competition and builds memorable, meaningful connections that boost your impact in the world.
With 20+ years of experience herding words to help brands grow, I know how to use brand voice copywriting to uncover a one-of-a-kind voice that radiates everything you stand for. I make it easy to refine your tone of voice and roll it out across all your communications.
Does your brand voice Pop?
Why brand voice matters
Think of your tone of voice as the personality of your brand. Just as people are drawn to those with a magnetic personality, customers are more likely to be drawn to a brand that speaks to them in a way that resonates. Get your brand’s tone of voice right, and you’ll create a stronger connection with your audience and building a foundation of trust and loyalty.
Differentiation
In a crowded online space with limited time to make a lasting impression on your audience, it’s not just what you say but how you say it. Others might have similar messages, but a truly memorable brand voice creates a clear advantage over your competitors and strengthens your credibility.
Credibility
Customers form opinions about brands based on their voice. A trustworthy and emotional brand voice holds significant power and can be the deciding factor when choosing between you or your competitor. Maintain a consistent brand voice across all your communication channels can foster consumer loyalty and trust.
Action
The right brand voice and tone will drive conversions and inspire action, whether you’re writing content for sales pages or microcopy (calls-to-action, error messages, etc). My guidelines make sure every member of your team is on the same page when creating tone perfect messages that sell, persuade, and reassure.
“Your brand is the single most important investment you can make in your business.”
Steve Forbes, Editor in Chief, Forbes Magazine
plan of action
3 power steps to a brand voice with impact
Defining your brand’s tone of voice can be a challenge. That’s where I come in.
As a tone of voice expert, I know how to help you find your unique voice and express it in a way that is authentic, consistent and impactful.
I’ll work with you to understand the essence of your brand and develop a tone of voice that accurately reflects it.
Then I’ll provide you with the tools and guidance you need to make sure all your communications align with your brand’s personality, from your website and social media to your internal documents and customer-facing materials.
Don’t settle for a brand tone of voice that’s just okay. Invest in getting it right and see the difference it can make to your brand.
01
Discovery
As the first step to creating brand voice guidelines you and your customers will love, I’ll book a 1 hour discovery workshop with you & your team. I’ll also ask you to fill our branding questionnaires.
02
Research
I’ll do a deep dive into your brand and competitors to uncover a uniquely-your-own brand voice that genuinely connects to those you want to reach. I’ll include brand voice examples you can replicate in your own marketing efforts.
03
Delivery
I put everything together in a comprehensive brand voice document you can share with your team and contractors. I’ll also help you embed your new voice across all your collateral.
A brand is the set of expectations, memories, stories, and relationships that, taken together, account for a consumer's decision to choose one product or service over another.
Seth Godin
Our Tone of Voice Guidelines
What's included
Speak as one brand. Achieve greater message clarity and consistency. Build client trust.
My 50+ page go-to brand voice guidelines will keep your entire team on track and boost your brand voice to the next level.
If you need extra help implementing your brand voice across all your collateral, I can take care of that for you, too.
We understand finding a skilled copywriter who understands your brand objectives can be a daunting task.
We want to ensure you find a copywriter who not only meets your needs but exceeds your expectations.
That’s why we’ve put together a guide to give you all the tools you need to make an informed decision.
Invest in your business’s success with the right copywriter. Take the first step towards finding the right copywriter for your business now.
Ready to bring your brand's voice to life?
Brand voice tone of voice guidelines
- Brand Vision & Mission
- Your USP & VP
- Your Brand Principles & Values
- Customer Avatars
- Brand Personality & Archetype
- Writing Checklists & Guides