Copywriting articles of the garden variety.
Here you’ll find a swathe of copywriting articles on a miscellany of topics that defy categorisation. Some are written by our friendly interns, others by Well Versed writing stalwarts – but all muse on the art of copywriting and the oddness of language.
You might find a few hot tips about how to write your own copy here, or some discussion on the finer points of grammar, punctuation, and article planning.
Or you might read a whimsical diatribe on anything that’s keeping our copywriters awake at night wondering. You never know – it’s a grab-bag of miscellaneous musings designed to amuse and delight. Enjoy.
With artificial intelligence now deeply embedded in our culture, the art of content creation has undergone significant transformation in the last year. So why should clients looking for a freelance copywriter think twice about using AI to write their copy? The answer lies not just in what is written, but how it’s written, and who …
Have you ever wondered why some messages are more memorable and persuasive than others? The secret to their success may lie in a simple yet powerful technique called the Rule of Three. This age-old writing principle can make your content more engaging, persuasive, and memorable by grouping ideas, words, or phrases in threes. Let’s explore …
The Rule of Three: Unlocking the Power of Persuasive Writing Read More »
Ever stumbled upon a website and felt like you’ve been greeted with a warm, hearty handshake? That’s stellar content working its charm. It’s not just about filling up space with words; it’s an artful dance of language that makes visitors want to waltz through every webpage. As a Melbourne-based copywriter, I’ve seen my fair share …
How to Craft Website Content That’s as Engaging as a Heart-to-Heart, Melbourne-style Read More »
UX matters when you’re writing web content. Let’s cut to the chase: In an increasingly fast-paced, crowded digital landscape, standing out is no small feat. It takes a multitude of elements working in perfect harmony to make a website memorable, functional, and profitable. And that’s where a skilled UX copywriter comes into play. Think of …
Why a UX Copywriter is always crucial for your bottom line. Read More »
UNLOCKING THE POWER OF WORDS: Why your business needs an expert Melbourne Copywriter to boost conversions You’re sipping your morning coffee, scrolling through your feed, and boom! You come across an ad or a blog post that just speaks to you. The words are clever, the message is clear, and before you know it, you’re …
Unlocking the Power of Words: Why You Need a Melbourne Copywriter Read More »
Writing website copy can feel like a complex, unending labyrinth. From your home page to landing pages, crafting content that engages your readers, speaks to search engines, and aligns with your business goals is no small feat. Let’s explore how you to make sure your web copy cuts through the noise. Website …
