Why are copywriting tips so important? Especially on the web?

People skim words on the web. Most of the copy you write will only be scanned for a few seconds at a time – and if a user doesn’t find what they’re looking for within those seconds, it’s all over.

So, how do you write copy that will appeal to the Google SEO gods and your potential customers at the same time? Easy.  Our conversion copywriters have been around the traps a bit, writing for all kinds of media, including websites, press releases, blogs and more. And we’ve learned a thing or three about how to get brand copy to stick in customers’ heads.

Get more traffic, build trust, encourage engagement and return visitors. Here you’ll find our best tips for helping you whip your copy into shape tout suite.

Don’t be tempted to fill your web copy with fluff, though – readers know when they’re being scammed. Focus on strong copy, filled with insights and information the reader can use in their every day lives and you’ll be rewarded with repeat visits and lots of likes.

It isn’t rocket science. But it does take some careful planning and wording to get the SEO effects you want. Working backwards from what you want to achieve – your call to action, say – and making sure all your copy works towards this purpose is a great start.

These copywriting tips can help. But, if you’re still having problems, don’t forget you can always give us a call – we’re here to help you create remarkably compelling brand and business copy, every time.