10 signs you need to hire a copywriter
Do you need a copy writer? If you’re reading this, chances are your website could use a little love in the copy department. No worries, it happens to the best of us.
When it comes to the success of your website, strong copy counts. If your website isn’t generating leads or conversions from your target audience, one of the first places to check is the copywriting. You may need to hire an experienced copy writer who can develop engaging content that helps keep visitors on your page and drives them towards action.
Before you hit the panic button, let’s take a look at some tell-tale signs it’s time to bring in a pro––a.k.a. your friendly local freelance copywriter:
You're getting plenty of traffic, but no conversions
If your website analytics show that you’re getting a steady flow of visitors, but they’re not converting into leads or customers, it may be a sign that the copy needs more work. Writing content is an art form and requires more than correct grammar and spelling. A talented copy writer has the skill to craft language that pulls your readers in and gets them to take action.
Your meta descriptions and page titles aren't optimised for SEO
Yep, this is a big one. If you want your website to get noticed by potential customers, you've got to be sure it's optimised for search engines (SEO). You'll need to craft page titles and meta descriptions that are both engaging for readers, and optimised for search engines. And seasoned SEO copywriters know exactly how to do that. If you’ve been using the same meta descriptions across every page of your site, it may be a sign that it’s time to hire a professional copywriter.
Your content isn't delivering the message you want it to
If your content feels a little flat, it's time to bring in a copy writer. Experienced freelance copywriters understand the power of words and can use specific phrasing and imagery to convey your brand’s message effectively. We can also suggest content topics to help you better target your customers.
Your current copy lacks the personal touch
Your customers love feeling like they're being spoken to directly. A good copy writer knows how to create content that speaks to your customers on a personal level, using stories, conversational language, and highlighting the features of your products and services. Building emotional resonance with readers makes all the difference in how they interact with your brand––and keep coming back for more.
You don't have enough time or energy to devote to copy
Running a business is hard work. Believe me, I hear you! If you're too busy to consistently create compelling copy and content strategies, it might be time to bring in a copy writer. We can save you time, energy, and stress, letting you focus on what you do best––building a better business. Leave building your brand awareness to us––we can help you increase customer engagement with perfectly chosen turns of phrase that speak volumes about your brand.
Your blog articles and social media posts aren't receiving any engagement
Blogging and social media are important marketing tools, but they're only effective if they're engaging and thought-provoking. A copywriter can help ensure your content is both shareable and attention-grabbing. We can help you craft headlines that make people want to click through and read more and create content that's both informative and entertaining. And if, like the rest of the world, you're playing with AI for your content, we can check it matches your brand objectives and isn't telling fibs that will get you in hot water later.
Your competitors are outpacing you in terms of website, search, and marketing materials
If your competitors are consistently producing high-quality copy and marketing materials that are outperforming yours, it might be time to hire a copywriter. We can help you create content that's more engaging, impactful, and effective, so you stay ahead of your competitors.
Your website copy is too technical and difficult for customers to understand
Times have changed. Online users expect your website to be easy to understand and navigate. The formal tone of voice that worked 30 years ago will likely make your customers click away instantly––especially if your competitors are doing it better. If your website copy is too technical or difficult to comprehend, it's time to hire a copywriter. We'll help you simplify your language, adjust your tone of voice, make sure it's on-brand, and write content that's guaranteed to wow.
Your call-to-actions aren't compelling
A good call-to-action (CTA) is key to converting visitors into leads and customers. If no one's clicking your buttons, we need to sort that shizzle out right now. This is where a copy writer worth their salt really comes into their own. We can help you craft CTAs that are both persuasive and effective, and make sure that they're in the right places throughout your website to get you more clicks straight away.
So there you have it. If you’re experiencing any of these signs, it’s time to give your website the love it deserves and hire a copy writer sooner rather than later.
Opt for one with the skills and experience necessary to build brand awareness and increase customer engagement through engaging writing. Hiring an SEO copywriter who can provide a human touch that resonates with your customers (while still keeping a close eye on how much google love you’re getting) will likely give you a return in sales and brand loyalty that far outweighs your investment.
They’ll be your secret weapon in the battle for conversions and customer engagement. I promise!