well versed melbourne copywriter

Services

Looking for a freelance copywriter in Melbourne who knows how to delight, engage & compel?

As your freelance copywriter in Melbourne

We craft persuasive, convincing, and SEO-friendly content that helps you start, sell, and boost your brand.

Get the word out and grow

With decades of experience at our disposal, my team of professional writers knows exactly how to hone your message and capture more potential customers.

Grab more attention & inspire action with keyword-rich, SEO-savvy, conversion-driven content.

Search Engine Optimisation (SEO) copywriting might seem overwhelming – especially when each of your web pages needs to be keyword-savvy and convert readers at the same time. However, getting great results isn’t as tricky as you think. The secret lies in crafting compelling, on-brand content that’s keyword-rich. Our copywriting experts understand how to weave together brilliant copywriting and best-practice SEO for maximum impact. 

Nurture your leads with copy that makes them want to know and buy more, now.

Crafting helpful and engaging email sequences powerfully engages your target market, boosting revenue and building long-term loyalty. They should give your customers what they need and make them feel like they belong to something bigger. Work with a professional freelance copywriter in Melbourne who knows how to tell stories that excite and entertain––so your customers keep coming back for more. 

Gently persuade with stories, not the hard sell.

We understand the power of a great sales page for building product credibility and gently prodding neurolinguistic buying patterns in the direction of your brand. Instead of relying on the hard sell to make an impression, sales pages that wow with clever writing, helpful advice and a little humour are much more effective at capturing people’s attention and influencing their decisions. It’s all about using the right tone of voice to get your message across without having to resort to pushy tactics––something our experienced writers excel at. 

Draw attention to what you do best.​

Great copywriting is essential for establishing brand authority and differentiating your product or service. Pillar posts, also known as cornerstone content, play an important role. These are blog posts that stay relevant over time – they’re the keystone of your blog, building trust with current and potential customers by delivering useful knowledge, engaging language, and deeper insights. Work with a freelance copywriter in Melbourne who can help you create the content that will keep readers returning to your site again and again.

Build your reputation as a thought leader with meticulously researched, beautifully written articles.

When you need to impress, our experienced, Arts PhD freelance copywriters can craft articulate your thought leadership perfectly. By displaying your knowledge through cohesive arguments and meticulously researched facts, you can take a solid step towards developing your bona fides with peers and potential clients. Put yourself ahead of the competition and become an authority in your field with quality whitepapers that boost your credibility today––book our whitepaper copywriting service now.

Troubleshoot visibility issues, find out what’s working (or not) and why, and drive more traffic to your site.

We’re not just freelance copywriters, we’re fully trained SEO experts, too. If you’re like most website owners, you face an SEO conundrum: how do you increase your website’s visibility in an ever-changing digital landscape? With expert SEO auditing and powerful keyword research tools available, we take all the guesswork out of the equation. We pinpoint which areas are performing well and why and then give you powerful improvement strategies to drive more traffic, uncover new opportunities, and increase your visibility online.

Consider us your secret weapon for brilliant copy editing.

We know that combing through content with a meticulous eye for detail takes time and practice. That’s why we’ve assembled a team of expert proofreaders and copy editors dedicated to making sure your writing is polished and error-free. We’ll take care of all the hard work, leaving you free to focus on what you do best.

 

Content Prompt Engineering

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If you can’t beat ’em, master them.

Our first love will always be original, highly creative, utterly human copy. It’s the only way to make your brand instantly remarkable and utterly compelling. We also understand that business imperatives mean many of our clients will want to use AI to cut their copywriting costs for lesser copy tasks. But that doesn’t mean you have to settle for boring content––ask us to show you how to get AI copy that sounds exactly like your brand.

Vision & mission

Your customers want an authentic brand experience. It's our job to help you give it to them.

Frequently Asked Questions

The most frequent questions we’re asked about freelance copywriter in Melbourne

Copywriting

Well, we could say that everyone does, but that wouldn’t be entirely accurate. First off, you need to have something to sell––a product or service or big idea ––and an idea of how you want to sell it. It’s our job is to use our persuasive writing skills to encourage people to take action on your site, whether that’s making a purchase or signing up for a newsletter.

But even the best freelance copywriter in the world can’t persuade customers who don’t exist. If your site isn’t generating any traffic, we may need to work on your search engine optimization or reach out to potential customers through other channels like email campaigns or social media. 

If you’re just starting out in business, or refreshing an old brand, we can start with the basics and create a brand voice strategy or content strategy that will have people clamouring to buy or work with you.

“Why would I hire a copywriter when I can just write my own content using AI? Now everyone can write.”

Sure, you could do your content creation and web pages yourself, but let’s consider what you’re really losing out on.

  • How much is your time worth? To get great results often takes as long with AI as if you were writing from scratch. Unless you really know what you’re doing and how to make AI work for your brand voice.
  • How much business are you losing because your copy isn’t as persuasive as it could be? Using the first output AI gives you could cause you to lose customers unless you know what results you need to make the difference.
  • What traffic are you losing because you haven’t optimised your copy for search engines?

Writing may seem easy, but the time it takes to create the kind of content that gets serious cut-through isn’t for everyone. Handing your web copywriting over to professionals can save you time and help you create compelling written content that resonates with your audience and ultimately leads to more sales.

This copywriting gig has been our day job for over 20 years. You learn a thing or 30 in that time about which words in what order make people click. Yes, you could find the perfect words to wow your peeps, but how will you know what’s working and why? That’s what we do for our clients––and we make it look easy. And isn’t your time better spent doing what you do best?

Great question! Let’s clear up the difference once and for all.

Copywriting is all about selling a product or service, and using persuasive language to convince potential customers you have the solution they need.

Content writing, on the other hand, is more about delivering brand information in an entertaining and informative way. Think blog content, how-to posts, whitepapers, and newsletters that educate prospects and build trust. Of course, there may be some overlap –– a call to action in a newsletter, for example –– but ultimately, copywriting is what seals the deal.

Excellent writing and editing skills are a given. But you should also look for someone who’s a skilled researcher with an eye for connecting great ideas and meticulous with the details.

In this evolving AI landscape, a writer who can pick the difference between original content and AI-generated fallacies could make all the difference to your brand’s good reputation.

If you want to convince and compel, look for a dedicated sales writing specialist––there’s a special art to writing sales copy that speaks to the brain’s emotional centres (to drive sales results) but doesn’t sound sleazy.

And a solid working understanding of SEO and technical SEO is a big bonus if you want to drive more traffic to your site.

Finally, your copywriter doesn’t need to have a degree in copywriting to wow and woo. They just have to be skilled wordsmiths who understand customer psychology inside and out. That being said, someone who’s dedicated time to an English, communications, or Journalism degree probably has some natural skill with words and a passion to wield them well––and that enthusiasm is a very good start.

Did you know that some of the world’s best prompt engineers have degrees in English, Philosophy or History (as do many successful copywriters)?

Prompt engineering and copywriting may seem unrelated at first glance, but they share an important connection in the context of AI-driven content generation. Both disciplines involve creating effective communication that drives user engagement and action.

Prompt engineering is the process of crafting a well-structured input or “prompt” for AI language models like GPT-3 or ChatGPT. The goal is to optimize the input to elicit the most accurate, relevant, and engaging response from the AI. This requires a deep understanding of language, context, and the model’s capabilities and limitations.

Copywriting, on the other hand, is the art of creating persuasive and engaging written content for marketing and advertising purposes. The goal of copywriting is to capture the audience’s attention, convey the value of a product or service, and persuade them to take a specific action, such as making a purchase or signing up for a newsletter.

Both prompt engineering and copywriting involve:

  1. Understanding the audience: Both disciplines require a deep understanding of the target audience, their needs, preferences, and pain points. This helps craft an effective message, whether it’s a prompt for an AI model or a piece of marketing copy.

  2. Clarity and conciseness: In both cases, clear and concise communication is essential. A well-engineered prompt needs to be unambiguous and to-the-point, just as effective copywriting should convey the intended message without unnecessary complexity.

  3. Creativity and problem-solving: Prompt engineering and copywriting both require creativity to develop engaging and effective content. This might involve finding innovative ways to present information, tell a story, or evoke emotions in the target audience.

  4. Adaptability: As AI models evolve and improve, prompt engineers need to adapt their techniques to maximize the potential of these models. Similarly, copywriters must stay up-to-date with industry trends, audience preferences, and emerging platforms to create relevant and impactful content.

So, while prompt engineering and copywriting may address different tasks, they share a common goal of using language effectively to achieve desired outcomes, whether it’s generating useful AI responses or crafting persuasive marketing copy.

SEO

An SEO copywriter is trained in how to get your website ranking higher in google search or other search engines.  

Traditional copywriting and SEO copywriting are two very different beasts. While traditional copywriting is all about persuading a human audience to take action, SEO copywriting aims to persuade search engines like Google that your website is worth ranking highly in search results.

That being said, a good website copywriter will have a solid understanding of how search engine optimization works. They’ll know how to create long-tail keywords that are relevant to your business and audience. But, ultimately, we know the focus of your website copy should be on creating content that’s both useful and engaging for your target audience. After all, it’s humans who you want to persuade to take action.

The good news is at Well Versed we’re both––we can create clickworthy content that’s right on brand and optimise it so google will love you long time, too.

Your website is often the first interaction potential customers have with your brand. That’s why it’s essential to make your website copy well-written and engaging.

A good website copywriter can to capture your unique voice and craft persuasive, interesting copy that speaks to your target audience. Plus, with only 20% of web visitors making it past the headline, you want to make sure your content is working hard to grab and keep their attention.

If you answered both, you get a sparkly gold star!  You want to make sure your website appears in search engine results pages, but you also want to create content that’s useful and engaging for your readers. After all, it’s humans who you ultimately want to persuade to take action.

An SEO (Search Engine Optimisation) audit is a comprehensive analysis of a website to evaluate its performance in search engines, identify issues, and uncover opportunities for improvement. The primary goal of an SEO audit is to optimise a website so that it ranks higher in search engine results pages (SERPs), increasing your organic traffic and visibility.

Our SEO audits typically include:

  1. Technical SEO: Evaluating site architecture, indexing, crawlability, site speed, mobile-friendliness, URL structure, SSL certificates, and other technical aspects that can impact search engine performance.

  2. On-page SEO: Analysing content quality, keyword usage, title tags, meta descriptions, header tags, image optimisation, and internal linking to ensure that the website is well-optimised for both search engines and users.

  3. Off-page SEO: Assessing the website’s backlink profile, domain authority, and overall online reputation. This includes examining the quality and relevance of incoming links, social media presence, and brand mentions across the web.

  4. User experience (UX): Evaluating site navigation, design, layout, and overall user experience to ensure that visitors can easily find and engage with the content on the website.

An SEO audit can help in several ways:

  1. Identify issues: An audit can uncover technical, on-page, and off-page issues that may be hindering the website’s search engine performance. By addressing these issues, the website can achieve better rankings and visibility in search results.

  2. Enhance user experience: A well-optimised website with a strong focus on user experience will not only rank better in search engines but also keep visitors engaged, increasing the likelihood of conversions and repeat visits.

  3. Competitive analysis: An SEO audit can help identify gaps in your website’s optimisation compared to your competitors, enabling you to make necessary improvements to stay ahead in the competitive landscape.

  4. Inform content strategy: By analysing the website’s current content and identifying opportunities for improvement, it can help develop  a more effective content strategy that aligns with user needs and search engine requirements.

  5. Measure progress and ROI: Conducting regular SEO audits can help track the progress of your optimisation efforts, measure the return on investment (ROI) of your SEO strategy, and guide future adjustments to your tactics.

Selecting the appropriate keywords is crucial in SEO copywriting. People frequently ask for tips on effective keyword research and how to incorporate those keywords naturally into their content.

To find the right keywords for your content, follow these simple steps:

  1. Know your audience: Understand who your target audience is and what they are looking for. This will help you identify the most relevant keywords that match their needs and interests.

  2. Brainstorm: Create a list of potential keywords by thinking about the main topics, questions, and issues related to your content. Put yourself in your audience’s shoes and consider what words or phrases they might use to search for your content.

  3. Use keyword research tools: Use tools like Google Keyword Planner, Ubersuggest, or Ahrefs to find popular keywords related to your topic. These tools provide data on search volume, competition, and related keywords, which can help you refine your list and choose the best keywords for your content.

  4. Analyze competition: Look at the top-ranking pages for your chosen keywords to understand the competition. If the top results are dominated by well-established websites, you may want to target less competitive, long-tail keywords (longer, more specific phrases) to increase your chances of ranking higher.

  5. Choose a mix of keywords: Include a combination of head terms (short, high-volume keywords) and long-tail keywords (longer, more specific phrases with lower search volume). This will help you target a wider range of search queries and improve your chances of ranking well for different terms.

  6. Prioritize relevance and intent: Ensure the keywords you choose are relevant to your content and match the search intent of your target audience. This will help you attract the right visitors and increase user satisfaction.

By following these steps, you can find the right keywords for your content that will help you connect with your target audience and improve your search engine rankings.

 
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