what we've been writing about lately.
the well versed
Melbourne copywriter
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Here you’ll find a raft of copywriting articles and blogs that will help you improve your writing, increase engagement, get more traffic and build customer loyalty.
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Recent Stories
How to master the psychology of writing for greater audience connection
August 19, 2020
Make meaningful connections with your target markets.
Writing in the wild: A 2020 guide to social media strategy
August 6, 2020
Learn to navigate the social media strategy wilderness
Long copy vs short copy: sales content tips
February 7, 2020
Long or short copy? How long is a piece of string?
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Most Popular Stories
The neuroscience of storytelling
Nothing’s less innocent than a great story.
What’s up with the Oxford comma then?
Copywriters are an unassuming lot, except when it comes to the Oxford comma.
What I’ve learned from Modernist writers.
Or, how to Marie Kondo your writing style for greater clarity.
Brand storytelling affects your buying brain.
A great story can leave you blissfully unaware of your surroundings.
