We liKe to have as much fun as any other copywriter.
But when it comes to your copy, we're deadly serious about getting results.
The best copywriter is the one
who understands how your audience
When you work with us, we take the time to genuinely understand your business,
how your ideal customer thinks and what will convince them to buy.
Then we write content that speaks to them directly and
persuades them to take action, whether it's clicking that buy now button,
becoming a brand follower or bringing more attention to your business.
Felicity Van Rysbergen, Copy Chief
"I'm a 'storyseller.' I use the power of stories to help brands grow."
Felicity has written for some of the world's most recognised brands.
She began her copywriting career as GM of luxury, lifestyle & property PR agency, The Trish Nicol Agency.
She has a BA (Hons) English (UniMelb), PhD Journalism & Media (UNSW), & a BPsych (Monash).
In a previous life, she lectured in English & Professional Communication at The University of Melbourne & La Trobe Universities.
She currently sits on the Advisory Board for Deakin Master of Arts in Writing & Literature.
Simon Plunkett, Copywriter
"Your copy has one job - to convince. It's my job to make sure you get the most business value out of every word."
Simon's energy & organisational chops guarantees your copywriting project goes like clockwork.
He's experienced managing state and federal education projects & has a BA in Languages & History (ANU), a Dip Ed (CU), & a Grad Dip Project Management (Swinburne).
In a previous life, Simon lectured in English & Professional Communication at Monash, RMIT, Sydney & La Trobe universities.
What's a conversion copywriter?
Conversion copywriters write audience-engaging copy that influences how people make decisions online and off.
We focus on converting casual by-passers, readers and online visitors into customers. Online, this means we focus on leveraging your keywords, phrases and SEO to maximise your online marketing.
Conversion copywriting looks at how your potential customers read, understand and react to words. We communicate with your customers more effectively and steer them to your ‘call to action’ (CTA for short) — clicking that link, digesting your message, or completing a transaction.