Here’s our complete guide to SEO copywriting services
SEO copywriters, AI, digital transformation, e-commerce––as the digital world continues evolving, we’re all constantly seeking more effective ways to reach our target audience and drive more organic traffic to our websites.
But it doesn’t matter how much content you produce–if you don’t optimise your online content, you’re not leveraging the power of SEO + copywriting to its full advantage, and that means you’re missing out on potential customers.
But what exactly is an SEO copywriter, and how do we ensure your business succeeds online? In this article, we’ll explore what we do and why, what skills you need to become an expert in this field, and the tools we use to create compelling, optimised content for your business.
Wait, what does SEO mean again?
Acronyms are so annoying when you don’t know what they mean and we’re going to throw around a few in this article, so buckle up! SEO, or Search Engine Optimisation, is simply about levelling up your website’s game on search engines like Google, Bing, and Yahoo.
By optimising your content, structure, and metadata, plus getting quality backlinks and enhancing your user experience (UX), you can boost organic traffic (the non-paid kind) to your website, leading to more engagement, conversions, and that sweet, sweet revenue.
And what’s the difference between SEO experts and SEO copywriters?
SEO is all about optimizing a website to rank higher and attract organic traffic. An SEO expert is like a website whisperer—they know all the tricks to make your site stand out on search engines like Google, Bing, and Yahoo. They analyze your website and come up with a strategy to make sure your site’s search engine friendly, from the back end to the front. They also focus on building high-quality backlinks, keeping up with search engine algorithm updates, and enhancing the user experience to drive more organic traffic to your site.
SEO copywriting is a specific skill within the broader SEO field, focusing on creating engaging, optimized content that appeals to both search engines and human readers. It bridges the gap between content creation and SEO, playing a vital role in your digital marketing efforts.
By understanding the needs of both readers and search engines, SEO copywriters can craft content that resonates with your target audience while adhering to SEO best practices. This dual focus on engaging content and SEO optimization helps you increase your online visibility, attract potential customers, and foster brand loyalty.
Is SEO needed for copywriting?
While it’s not strictly required for copywriting, it certainly helps when you’re creating content for the web. Incorporating SEO best practices into your copywriting ensures your content ranks higher in search engine results and reaches a wider audience.
As a copywriter, you can use SEO techniques to create content that ranks well in search engine results and appeals to your target audience. This includes conducting keyword research, writing engaging and valuable content, incorporating target keywords strategically, optimizing meta tags, and including internal and external links.
So what do SEO Copywriters do exactly?
We’re pro writers who craft content that’s optimized for search engines. We find the keywords and phrases that will get you maximum eyeballs on your products and services and make sure they’re naturally included in your web copy, making it exciting for your readers and a breeze for search engine crawlers.
In a nutshell, SEO copywriting is all about upping your website’s ranking on search engine results pages (SERPs), getting more organic traffic, and turning those clicks into conversions and sales.
We use keywords to help search engines understand your content, and if you nail it, you might just hit that sweet #1 spot. Combine keywords with persuasive writing skills, and you can capture your audience’s attention and guide them toward a specific call to action (like downloading your free eBook in exchange for their deets).
Here are some ways to use SEO copywriters to level up your biz:
Landing pages for products or services
Blog posts that tackle problems and show how your product/service can help
Videos showcasing your product/service (with optimized meta descriptions, scripts, and transcripts)
Product descriptions that hype up the benefits and features of your offerings.
Why would you need an SEO copywriter’s skills?
SEO copywriting is a game-changer for online businesses.
Today’s consumers are all about shopping online, so if your website and content don’t show up in their searches, you’re missing out big time. With killer SEO copywriting, you can:
Boost website traffic (using high-volume search terms)
Attract your target audience (with intent-focused content)
Convert more visitors (with persuasive copy and CTAs)
Rank higher on Google (by improving metrics like time on page and low bounce rates)
Build credibility and authority in your niche (earning trust from prospects)
Nailing only one aspect of SEO copywriting won’t cut it. If you’re great at SEO but your copywriting’s meh, you’ll get traffic but won’t keep ’em hooked. And if your copywriting’s on fire but your SEO’s weak, you won’t rank, and your page views will take a hit (i.e. you’ll make less sales).
Ready to rock SEO copywriting? Let’s dive into the “how” and make it happen!
First things first: SEO tools
There are so many SEO tools available to help you streamline your workflow and create more effective content:
Keyword research tools: Tools like Google Keyword Planner, SEMrush, and Ahrefs can help you identify the most relevant and valuable keywords for your content.
Writing assistants: Writing assistants like Grammarly and Hemingway Editor can help you improve your writing by providing suggestions for grammar, spelling, and readability.
Plagiarism checkers: Tools like Copyscape and Quetext can help ensure your content is original and free from plagiarism.
SEO analysis tools: Tools like Yoast SEO, Moz Pro, and Surfer SEO can help you analyze and optimize your content for search engines.
Google Analytics for tracking website traffic and user behavior.
Google Search Console for monitoring website performance in Google search results.
Rank Math for optimizing on-page SEO elements in WordPress.
Majestic for assessing domain authority and link-building opportunities.
How do I write SEO copy for my website?
Oh ho, you want us to give away all our SEO secrets then? OK, we’re up for it. Here’s the skinny on SEO copywriters’ secret sauce for making your business more visible online, in a nutshell:
Keyword research on point: Do your homework and find those target keywords that’ll make your content pop. Use tools like Google Keyword Planner, SEMrush, or Ahrefs to discover what your audience is searching for and create content that addresses their needs. Whittle it down to one primary keyword for each page and focus on optimising it in your copy.
Craft content that slays: Write engaging, informative, and valuable content that speaks to your audience’s needs and interests. Keep it clear and concise (don’t just waffle because you want to add more keywords – readers hate that), and use short and sweet sentences and paragraphs. Break up text walls with headings, subheadings, bullet points, and images to make your content more readable and accessible. Make it so good they can’t help but share it with their friends.
Keyword magic: Incorporate your target keywords naturally and strategically throughout your content. Avoid keyword stuffing and make it all flow seamlessly like you’re not even trying. Check out this blog post for more details on how to make sure you have the right number of keywords on the page.
Break it up: Use headings and subheadings to divide your content into bite-sized pieces. This makes it easier to read and helps your audience quickly find the info they’re looking for. See below for more tips.
Optimize all the things: Don’t forget to sprinkle those relevant keywords into your meta tags, URLs, and image alt text as part of a catchy summary of your content. This helps search engines understand your content better and gives your site an extra boost in the rankings.
Link it up: Include internal and external links to relevant resources and pages. This not only adds credibility to your content but also helps google et al.’s robots see the connections between your pages and other related content. Plus, it’s a great way to keep your audience engaged and exploring your site.
Make it shareable: Create content that’s so engaging and informative, people can’t help but share it on social media. Think infographics, listicles, or how-to articles to amp up that reach and visibility.
User experience is key: Focus on creating valuable, engaging content that speaks to your target audience’s needs and interests.
Let’s expand a little… SEO Copywriting 101.
How can I learn to be an SEO Copywriter?
If you’re considering a career as an SEO copywriter, there are several steps you can take to develop the necessary skills and knowledge:
Learn the basics: To become an effective SEO copywriter, it’s essential to understand keyword research, on-page optimization, technical SEO, and link building.
Develop strong writing skills: A successful SEO copywriter must be able to produce engaging, well-structured content that appeals to readers. Practice writing regularly and focus on developing a clear, concise writing style.
Stay updated on industry trends: SEO and digital marketing are constantly evolving fields, and it’s crucial to stay informed about the latest trends and best practices. Follow industry blogs, attend webinars, and join online communities to keep your knowledge current.
Gain experience: As with any profession, hands-on experience is invaluable in honing your skills as an SEO copywriter. Offer your services to local businesses, create your own blog, or contribute to online publications to build your portfolio and gain real-world experience.
Invest in training: Consider enrolling in SEO courses or obtaining relevant certifications to further develop your skills and credibility.
How to do keyword research like a boss
Use these tips to rock keyword research like a pro and create content that ranks and converts.
H1 (Main Heading): This is the big cheese—the main heading that sums up your content’s overall topic. You should use only one H1 per page, and it should include your primary keyword. Think of it as the title of your blog post or article.
H2 (Subheading): These are the main subheadings that break your content into sections. H2s should be informative, engaging, and include relevant keywords (where it makes sense). They give readers a quick overview of the topics covered in each section.
H3 (Sub-subheading): H3s are used to divide your H2 sections into smaller subsections. They provide more detail about the topics covered within each H2 section. Like H2s, use relevant keywords and keep them engaging.
H4, H5, H6 (Additional subheadings): These headings are used even less frequently but can be helpful if you need to break down complex topics further. They help add structure and hierarchy to your content, making it easier for readers to digest.Using headings and subheadings strategically not only improves readability but also helps your audience quickly find what they’re looking for. Plus, it helps search engines understand the context and importance of different parts of your content. So go ahead, break it up, and make your content a breeze to read
How to pick the perfect title tag
With these tips, you’ll be rockin’ a title tag that grabs attention, ranks well, and keeps those clicks coming.
Keep it catchy: Make your title tag attention-grabbing and interesting so users can’t resist clicking on it.
Limit the length: Stick to around 50-60 characters max, so your title tag doesn’t get cut off in search results. Short and sweet does the trick!
Add those keywords: Use your main target keyword early in the title tag to help search engines and users understand what your content’s all about.
Be on point: Make sure your title tag accurately represents the content on the page, so users know what to expect when they click.
Stand out from the crowd: Think about what makes your content unique or valuable, and highlight that in your title tag. Give users a reason to choose your site over the competition.
How to slay those meta descriptions
Keep it short and sweet: Aim for 150-160 characters, spaces included, so your whole description shows up in search results without getting cut off.
Keyword magic: Use your target keyword(s) naturally. You’ll often see them bolded in the snippet, making it stand out to users.
Be compelling and on point: Make sure your message reflects the content of the page and motivates users to click on your link.
Show off your unique value: Highlight the benefits your content offers and add a clear call-to-action (CTA) to encourage users to take the next step.
Skip the funky characters: Avoid non-alphanumeric characters or too much punctuation, as they might not display right in search results.
Follow these tips, and you’ll create a killer meta description that drives more organic traffic to your website.
Link it up: Make those connections with internal and external links
By linking it up both internally and externally, you’ll create a connected web of content that keeps your audience engaged and helps search engines understand your site’s context and value. Happy linking!
Internal Links: Keep your audience engaged with your site by linking to related content within your own domain. This helps readers easily navigate your site and discover more of your amazing content. It’s like a virtual breadcrumb trail that keeps them clicking and exploring. Not only does this improve user experience, but it also helps google understand your site’s structure and the relationship between different pages. As for how much to link internally, there’s no magic number. Just make sure it feels natural and adds value for your readers. Don’t force it, and definitely don’t overdo it.
External Links: Show some love to other websites by linking to relevant resources and pages outside your domain. This adds credibility to your content and can help build relationships with other sites in your niche. When you link to high-quality, authoritative sources, you’re telling google et al that your content is well-researched and trustworthy. Keep in mind that you don’t want to go overboard with external links either. Aim for a balanced mix that adds value for your readers and supports your content.
Getting Backlinks: Backlinks (when other websites link to your content) are like gold for SEO. They show search engines that your content is valuable and worth linking to, boosting your site’s authority and rankings. To score those sweet backlinks, focus on creating high-quality, shareable content that others will want to reference. You can also reach out to influencers, bloggers, or other websites in your niche and ask for a link or offer to write guest posts. Just remember that quality matters more than quantity when it comes to backlinks, so focus on getting links from reputable, relevant sites.
And finally, UX in websites: Why it’s a big deal for SEO copywriting and biz owners
Happy users, happy search engines: When your website’s UX (user experience) is on point, your audience is more likely to stick around and explore your content. Search engines like Google pay attention to how users interact with your site, and a positive UX can lead to higher rankings. So, when you nail UX, you’re keeping both users and search engines happy. It’s a win-win!
Reducing bounce rates: If your site’s UX is confusing or slow, visitors are gonna bounce (and not in a fun way). High bounce rates signal to search engines that your content might not be relevant or useful, which can hurt your rankings. By focusing on UX, you’ll keep visitors engaged and encourage them to spend more time on your site, showing robots that your content is worth ranking.
Boosting conversions: Your ultimate goal is to turn visitors into customers, right? A great UX guides users through your site and makes it easy for them to take action (like making a purchase or signing up for your newsletter). When your site’s UX is on point, it’s easier for visitors to convert, which means more $$$ for your biz.
Building trust and credibility: A well-designed, user-friendly website signals professionalism and authority, helping you build trust with your audience. When users trust your site, they’re more likely to come back and recommend it to others. Plus, a positive UX can help boost your site’s overall reputation in your niche, which can lead to more backlinks and higher search rankings.
Accessibility for all: Focusing on UX also means making your site accessible to everyone, including users with disabilities. By ensuring your website meets accessibility standards, you’re not only reaching a wider audience but also showing google et al. that your content is inclusive and user-friendly.
How to work with an SEO web copywriter
Feeling overwhelmed by all this SEO stuff? No worries, we got you!
Our SEO copywriters are your go-to for creating killer content for websites, like web pages, blog posts, landing pages, product descriptions, and more.
When you team up with one of our SEO website copywriters, remember to share deets about your target audience, brand voice, and what you want to achieve. If you want us to work miracles with your conversions and your bottom line, give us great info to work with and we’ll whip up optimised content that matches your business goals and vibes with your peeps in one.
Show me the money! How much will it cost me?
We won’t lie, your costs to hire SEO copywriters can be all over the place, depending on things like experience, how complex your project is, and how much content you need. You might pay anywhere from $50 to $500 per web page or even more for bigger projects. Do your homework, find a copywriter who offers a good balance of value and expert work. Or give us a call now and we’ll go over complete costs for your project together.
SEO copywriters are like the superheroes of the online world, helping you boost your visibility and reach your audience. They combine mad writing skills with an in-depth knowledge of SEO, crafting engaging content that drives organic traffic and boosts those sweet, sweet conversions.