Why a UX Copywriter is always crucial for your bottom line.

UX matters when you’re writing web content.  

It takes a multitude of elements working in perfect harmony to make a website memorable, functional, and profitable. And that’s where a skilled UX copywriter comes into play.

Think of them as the maestro conducting the orchestra of your online presence.

This article dives deep into the nuts and bolts of UX and UX writing and why they’re both crucial to your bottom line. From first impressions to long-term engagement, we’ll unpack the writing secrets and strategies that make your site not just user-friendly, but user-irresistible.

Alright, let’s get down to the nitty-gritty.

Imagine you’re at a swanky cocktail party and you’ve got about 10 seconds to impress someone with your wit and charm. That’s pretty much the game you’re playing with every new user who lands on your website. You’ve got a fleeting moment to dazzle them, or they’re outta there.

Welcome to the world of UX copywriting!

Every dollar invested in UX brings $100 in return, a staggering ROI of 9,900%, according to a Forrester Research report. So if your business isn’t taking UX seriously, it’s like throwing money into a bonfire.

The first impressions game

Let’s keep it real; the first 10 seconds on your landing page will make or break the deal. This is when your visitor is deciding whether to stay and mingle or dash out as if the building is on fire.

If your site looks like it was designed and/or written by someone in a caffeine-induced frenzy, has broken links, or even worse, has grammatical errors in the opening line, you’ve essentially rolled out a “Not Welcome” mat.

The UX writer’s arsenal

The magic lies in those tiny pieces of UX copy or “micro copy,” as the cool kids call it. We’re talking about those concise, clever messages or cues, like a button that says “Find Out More” instead of a bland “Submit.”

Here’s where top-tier UX writers shine, carefully choosing every word as if it were a chess move. They make it their mission to lead the visitor through the maze of your site effortlessly.

Image by cottonbro studio

Beyond initial impressions

Phew! You got past the initial awkward 10 seconds. But remember, it’s a marathon, not a sprint. If your site doesn’t live up to its initial promise in the following 20 seconds, you might as well consider it a one-date wonder, never to see the light of day again in that user’s browser.

Your design needs to keep pace with the copywriting strategy. In this stage, every great UX designer’s best friend is visual hierarchy. Think of it as the path you’re setting for your reader’s eyes to follow. Make sure it’s intuitive, informative, and—above all—engaging.

The golden half-minute

If you’ve hooked them for 30 seconds, give yourself a pat on the back. In the world of web browsing, 30 seconds is equivalent to a romantic weekend getaway.

That’s right; if you keep a visitor interested for that long, they’re more likely to stick around for up to 2 minutes. You’ve just set the stage for converting an interested user into a paying customer.

The dark craft of writing UX copy

Here’s where the rubber meets the road. UX writing isn’t just about filling in the blanks. It’s an art form. You’re crafting a narrative that guides the user’s journey through your website, from the homepage to the ‘Thank You’ page post-purchase.

Every word should serve a purpose, be it informational, directional, or emotional. The best UX writers don’t just write; they strategise.

The role of content in UX

Content strategy and UX are like the Lennon and McCartney of the digital world; they’re much better together. Your text needs to fulfil your business objectives while providing value to the user.

A well-thought-out content design is the backbone of good UX. It provides a clear roadmap for both designer and UX writer, ensuring that the narrative flows coherently and logically.

Here’s a mock up of a holistic strategy that takes into account every step of the user’s journey. It’s like designing a theme park where every ride is awesome, the signs are crystal clear, and you always know where the next fun adventure is.

ABC Tech Content Plan for elevated user experience (UX)

Objective: Increase user engagement by 20% and reduce bounce rates by 15% over the next quarter, while positioning ABC Tech as a thought leader in the AI industry.

Target Audience: Tech-savvy professionals, AI enthusiasts, and decision-makers in small to medium enterprises.

Content Types:

• • • Blog Posts: Weekly in-depth articles about AI trends, applications, and ethics.
    • How-to Guides: Monthly tutorials on leveraging ABC Tech products for AI solutions.
    • Case Studies: Bi-monthly real-world examples of how ABC Tech solutions solve specific problems.
    • Writing microcopy: Contextual help texts, tooltips, and encouraging messages throughout the platform.
    • Email Newsletters: Bi-weekly updates on new features, articles, and industry news.

UX Copywriting Guidelines:

• • • Use conversational tone but maintain professional integrity.
    • Incorporate storytelling elements to explain complex AI concepts.
    • For micro copy, keep it short and action-oriented.

User Journey Mapping:

• • • Awareness: Blog posts and social media snippets to attract new visitors.
    • Interest: How-to guides and tooltips to deepen user engagement.
    • Evaluation: Case studies and product comparison articles to guide decision-making.
    • Action: Strong, persuasive call-to-action (CTA) buttons and micro copy encouraging subscription or purchase.
    • Retention: Email newsletters and periodic “What’s New” updates to keep users engaged.

KPIs:

• • • User time on site
    • Bounce rate
    • Newsletter sign-ups
    • User feedback and reviews

A/B Testing Plan:

• • • Alternate headlines for blog posts
    • Different CTA button colors
    • Variations in micro copy

Review Cycle:

Monthly performance review to tweak content and UX elements based on analytics and user feedback.

How a UX copywriter finds that emotional hook

Remember when I said every word should serve a purpose? Well, one of those purposes is to strike an emotional chord.

UX writing isn’t just about making things functional; it’s about making them relatable. Think about the last time a simple message like, “Yay, you did it!” popped up after you completed a task on an app.

Felt good, didn’t it?

That’s an example of how great UX taps into our basic human need for affirmation. For brands, this is an open field to establish an emotional connection, which, believe me, is a golden ticket to customer loyalty.

 Image by Andrea Piacquadio

Maintaining the momentum

Okay, so you’ve put in the hard yards, your UX is dazzling, and your users are hooked. Time to sit back and enjoy the fruits of your labour, right?

Wrong. The web is ever-evolving, and user expectations change faster than fashion trends. Continual updates and refinements are the name of the game.

Keep an eye on analytics, listen to user feedback, and don’t hesitate to bring in UX experts for periodic reviews. The moment you think you’ve “arrived” is the moment you start to become obsolete.

The Localisation Factor

You’ve got this polished, beautiful site and it’s doing wonders in your chosen market.

But hey, why stop there? The internet’s a big place, my friend!

Ever considered translating all that gorgeous UX writing for international audiences? Localisation isn’t just about translating words; it’s about translating the user experience. Cultural nuances matter—what vibes in Sydney might flop in Tokyo.

It’s a whole new playing field when you go global. Make sure your UX, design, and UX writing are all adaptable to different languages and cultural norms. And, to go back to our party analogy, a well-localised UX is like being a charming host who makes every guest, no matter where they’re from, feel right at home.

Accessibility: UX for All

Let’s get serious for a sec. Accessibility isn’t just a buzzword—it’s a necessity. Your website should be as accessible as a public park. We’re talking about colour contrast, font sizes, and alt text for images. It’s not just great UX; it’s good ethics.

And guess what? Making your site accessible expands your reach and opens up your business to an even larger audience. A site that’s universally easy to navigate? That’s a win-win in my book. So get your designers and UX writers on the same page about this. An accessible website is a profitable website.

 Image by RDNE Stock project

Real-time adaptability: The UX chameleon

Now, let’s talk about real-time adaptability. On the web, your traffic conditions change faster than a chameleon on a disco floor. One minute you’re dealing with regular browsing, and the next, you’re coping with a surge in traffic from a viral post.

Your UX should be robust enough to adapt in real-time. This could mean triggering a special “heavy traffic” version of your site or dynamically updating your content based on current user behaviour or trends. The key here is to be as agile as possible, without sacrificing the quality of the user experience.

A brief word on UX and ROI

By now, you’re probably realising the weight of the role that your copywriter plays in UX. But let’s connect this to your bottom line.

Every dollar invested in UX brings $100 in return, a staggering ROI of 9,900%, according to a Forrester Research report. So if your business isn’t taking UX seriously, it’s like throwing money into a bonfire.

UX in the mobile sphere

Hold up, we can’t go on without talking about mobile experience. This time, imagine walking into a cocktail party, and they only have drinks suitable for giants—huge cups, straws as long as walking sticks.

You’d feel out of place, right?

Same goes for websites that aren’t optimised for mobile users. Your design and UX text need to be just as polished on a 6-inch screen as they are on a desktop.

And don’t underestimate the power of micro copy here; a well-placed “Swipe Left for More” can be as compelling as any headline on a larger screen.

A/B testing: The UX laboratory

Now let’s get a little scientific.

A/B testing is like having a dress rehearsal before the main event. You get to try out different versions of your UX elements, from headlines to button colours, to see what resonates with your audience the most.

Don’t assume you’ve got everything right straight out of the gate. A/B tests can often reveal surprising insights about user behaviour. So, let your site be a laboratory for a while; test, tweak, and fine-tune until you’ve got your UX so polished it shines.

 Image by Leeloo Thefirst

Let’s wrap it up (& recap why it’s smart to get a UX copywriter for your website)

And there we have it! From staying nimble in an online space that never stops changing, a UX copywriter is your silent partner in driving profits. It’s like having a VIP concierge that knows exactly how to make every visitor feel special, guiding them smoothly from the entrance all the way to the checkout.

Just remember, UX isn’t just a one-off project; it’s a long-term relationship with your users. You need to keep innovating, keep refining, and most importantly, keep your users at the heart of every decision you make.

With the right blend of thoughtful design, strategic UX writing, and ongoing refinement, your website can transform from a static online presence to an evolving digital ecosystem. And in this high-stakes world where attention is the most coveted currency, investing in UX isn’t just smart—it’s essential for your bottom line.

To sum up, there’s no such thing as an overstated emphasis on UX if you want to keep your online revenue flowing. The alchemy of UX writing, design, and strategy is essential in creating a compelling online experience. And the payoff? Let’s just say, it’s well worth the investment.

So, are you ready to take your UX to the next level? Book a FREE clarity call with a Well Versed UX Writer to see how you can boost your UX today. Trust me, your bottom line will thank you.

Next time you’re reviewing your site, think of it like a cocktail party. Are you offering the scintillating conversation and eye-catching flair that keeps people around? Or are you the wallflower that everyone forgets? The choice is yours.